Archive for June, 2010

Paul Potts and Marketing

You have probably heard of Paul Potts, the British tenor who won on Britian’s Got Talent. Well, I recently saw a video here where a singer gives his opinion about the way that Paul Potts has been marketed. Though this singer talks about Paul Potts, it is not just about Paul Potts. It is about how artists are marketed, in general. However, I also see it as a commentary on what you think you are, what you want to be, and what you really are. I particularly like the baseball analogy.

If you want to be a singer, then you must sing outside of the shower.  If you want to be an actor, then you must perform before an audience. Paul Potts, however he is marketed, is a singer who performs before audiences and is doing quite well. He wanted to be a singer and took the steps required to do it.

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